July 14, 2012 – 13, 2013
Opening Reception: July 14th, 8:00
“Unexpected Outcomes,” is an unconventional, yearlong exhibition of three works by Montreal/Toronto-based artist Nathalie Quagliotto. Quagliotto’s signature “safety yellow” will be seen throughout the halls, kitchen and stairwell, offering “Hot Beer,” branded gum from modified gumball machines, and claiming ownership through her tag/signature in “The Artist’s Existence.”
Quagliotto’s work has a sterile sheen of professionalism and refinement that is foiled by a playful embrace of abandon and volatility. In “Unexpected Outcomes” she plays with the mechanics of humour and the psychology of randomized reward mechanisms to critically infiltrate strategies of branding/marketing. By exploiting our susceptibility to aesthetic seduction, and by amplifying the discrepancies between expectation and outcome, Quagliotto undermines any attempts to differentiate the object from the experience, the product from the promise, or the patron from the patronized.
Nathalie Quagliotto (Canada, 1984) is a multidisciplinary conceptual artist. She received her BFA from Concordia University in 2007 and her MFA from the University of Waterloo in 2009. As a recipient of the Keith and Winifrid Shantz Internship Award apprenticed with Martin Creed in London, England. She has exhibited her work nationally and internationally. Her work is in private and public collections including The Urban Institute for Contemporary Arts in Michigan, USA. She currently lives and works in Toronto and Montreal, Canada.
Co-curated by Brenda Cleniuk and John G. Hampton.
More information about Quagliotto and her work can be found at www.nathaliequagliotto.com